Have You Ever Thought Who Buys Dog Food?

Have you ever thought about who buys dog food?

It ain't the dogs.

They'll eat whatever you put in front of them (really).

It's the humans you're selling to.

Something that many personal trainers get wrong.

They try to sell to other people that have shredded six packs and can deadlift a small building like them but that's not who's buying their service.

The people that are buying their service are the ones who don't have the six packs yet and want to learn the correct form for the deadlift.

I can tell you first hand, none of my clients care about how heavy my deadlift is or how many abs I have.

They may appreciate that I walk the walk or pave the path ahead but deep down, I know they don't care.

They care about how much I care about them and what I can do for them.

I'm not saying that I have the secret recipe, I definitely don't.

My following hasn't grown in almost a month but... my business has.

Which I'm not sad about because you can't pay your bills with followers and likes.

You can get paid to do ads but I politely turn down a "bUsInEsS oPpOrTuNiTy" like that at least once per day.

I know that when I post a lot of educational content my page doesn't grow a lot but my business does.

And when I post more about myself, it grows more but business doesn't.

Catch 22.

And the more I am on instagram, the less I care about people double tapping my photos.

The more I care about people taking value from my content.

Because the more value I give to the buyer, the more likely they will be to ask me to be their coach.

And if they don't, no drama.

Seriously.

I just helped someone learn something to make their life better and that feels pretty special to be honest.

So this email isn't for the dogs, it's for the buyers of the dog food.

If you think what I post online is valuable, wait until you get access to all the educational videos I have for my TBA members.

They'll blow your mind and literally transform your body and attitude towards health and fitness.